How we market property
Our marketing is eye-catching and stylish. It has become well recognised in the Edinburgh area and is synonymous with high quality property.
Each of our marketing campaigns is individually tailored to the property and budget available and uses a diverse range of tools to ensure that your property gets noticed:
Professional photographs, floorplans and videos
Photographs of your property are one of the most important aspects of a marketing campaign.
They’ll be seen in different places such as the web, sales particulars, press, ESPC etc. It is therefore essential that they are of the highest standard.
Because it’s the photographs that are likely to make potential buyers view your property, we use professional photographers to ensure that they are presented perfectly - with the correct light and features highlighted.
Our highly trained photographers also create detailed floorplans for use on our particulars and website. Our floorplans show the room layouts and provide dimensions which we know are very useful for buyers. See an example of a Floorplan.
New for 2017 is our 'SCENEIN30' video, offering clients 30 seconds of engaging property video content, targeted specifically for social media sharing. Think of it as a 'teaser', a glimpse of lifestyle in a very short, punchy and shareable video, making it perfect for Twitter and Facebook. See the fantastic videos we have produced so far.
Your sales particulars are another important part of how we will market your property. Your property will have its own uniquely designed particulars to make sure its shown to potential buyers at its very best. We offer a wide choice of designs and finishes to suit different properties.
An electronic version of our sales particulars is also available with each property listed on our website.
See examples of our Sales Particulars
Your property on our website
Visitors to our market-leading website edinburghprimeproperty.com are provided with extensive information on each of our properties including:
Unlimited professional photographs
Street view option
Buyers appreciate the level of information we provide - that's why they keep returning to our site.
We also have a large database of prospective purchasers who automatically receive emails with new properties that match their requirements.
See an example of a PrimeProperty Alert
Our properties appear on at least 18 popular property websites. Links to some of these sites are at the bottom of this page.
We are members of the Edinburgh Solicitors Property Centre ESPC, which means that all of our properties are displayed on the espc.com website, which received over 8.4 million visits in 2013, of which just over half a million came from overseas.
Our properties are also displayed in the ESPC showroom on George Street and in the ESPC Paper.
See an example of the ESPC Paper
In the first seven months of 2014, espc.com welcomed over 900,000 visits per month, had over 24,000 unique users per day and experienced 3.8 million sales particulars views per month.
Properties priced at £500,000 or over appear in the Premier Property section of the ESPC. This offers enhanced publicity, including a dedicated Premier Property page on espc.com.
Social Media & National Portals
Our properties are shared on Twitter and we also have an active Facebook page with interesting property-related articles and featured properties. Links on our website also allow clients to share their property with their own contacts via Social Media. Your property can also be listed on the highly visible national portals Rightmove and OnTheMarket.
For a wide variety of reasons, many of the properties we successfully sell never go on the open market. We have a large database of potential buyers who receive regular updates from us when new off-market properties become available.
Discover more about our Off-Market properties service
We have a strong presence in the property sections of The Scotsman and Scotland on Sunday with advertisements appearing on premium pages.
See an example of our Press advertisements
Furthermore, we have excellent relationships with key journalists which enable us to provide clients with further exposure in the press.
See examples of our Press editorials
For Sale boards
Our eye catching ‘For Sale’ boards are well recognised for being associated with high quality properties. Every board is bespoke with a brief description of the property.
See an example of a For Sale board