How We Market Property
Our marketing is eye-catching and stylish. It has become well recognised in the local market and is synonomous with high quality property.
Each of our marketing campaigns is individually tailored to the property and budget available and utilises a diverse range of tools to ensure that our properties are noticed:
Professional Photographs & Floorplans
Photographs are one of the most important aspects of a marketing campaign. Not only are they used in numerous different places (the web, sales particulars, press, ESPC etc), it is also the photographs that are likely to make prospective purchasers view a property. It is therefore essential that they are of the highest standard.
We use professional photographers to take photographs of our properties to ensure that they are presented perfectly - with the correct light and features highlighted.
Our highly trained photographers also create detailed floorplans for use on our particulars and website. Our floorplans show the room layouts and provide dimensions which we understand are invaluable to purchasers.
See an example of a Floorplan
We are meticulous about the quality of our Sales Particulars. They are individually designed for each property with high quality photography and floorplans. We offer a wide choice of design and finish.
An electronic version of our sales particulars is also available with each property listed on our website.
See examples of our Sales Particulars
Our market leading website edinburghprimeproperty.com regularly receives over 100,000 visits per month.
Visitors are provided with extensive information on each of our properties including detailed floorplans, unlimited professional photographs, location maps and electronic particulars. We have also added a Street View option to our website which allows users to get a feel for the street before they even visit the property.
Buyers appreciate the level of information we provide - that's why they keep returning to our site.
We have a large database of prospective purchasers who automatically receive emailed details of new properties that match their requirements.
See an example of a Primeproperty Alert
Our properties appear on at least 18 popular property websites. Links to many of these sites appear at the bottom of this page.
We are members of the Edinburgh Solicitors Property Centre "ESPC" which means that all of our properties are displayed on the espc.com which receives over 435,000 visits per month.
Our properties are also displayed in the ESPC showroom on George Street and in the Homepages weekly newspaper which has a circulation of 30,000 copies per week.
See an example of ESPC Homepages
Via espc.com we can ensure that your property will receive International exposure. In 2009 there were in excess of 5 million visits to espc.com, of which over 300,000 were from abroad. Furthermore, espc.com welcomed over 400,000 visits per month, had over 11,000 unique users per day and experienced 1.2 million sales particulars views per month. This global exposure is enhanced by listing on primelocation.com and globrix.com, along with many other platforms, guaranteeing world-wide accessibility.
Properties priced at £500,000 or over appear in the Premier Property section of the ESPC. This offers enhanced publicity, including a dedicated Premier Property page on espc.com.
A significant number of properties do not come to the advertised or open market. This can be for a variety of reasons. The seller may require a high level of confidentiality or not wish the trouble of showing a large number of viewers around. There may be a desire initially to test the market. Very commonly however it is simply because we have buyers registered with us whose criteria fit the property and who buy before it is advertised on the market.
Simpson & Marwick has a large number of buyers who we will seek to match up with your property. We spend time in qualifying our buyers to understand the seriousness of their intentions. We also have a wide network of connections with property search professionals who have clients looking to buy in this discrete sector. Click here for more information.
We have a strong presence in the property sections of The Scotsman and Scotland on Sunday with advertisements appearing on premium pages.
See an example of our Press Advertisements
Furthermore, we have excellent relationships with key journalists which enable us to provide clients with further exposure in the press.
See examples of our Press Editorials
For Sale Boards
Our eye catching For Sale Boards are well recognised in the Edinburgh area for being associated with high quality properties.
We bespoke every board with a brief description of the property.
All of our boards provide a number and code for Intelligent Mobile - a free service which allows users to receive detailed information about a property direct to their mobile telephone.
See an example of a For Sale Board
All the properties we are marketing appear in the windows of our office and on Digital Dispays on a large flat screen monitor in our windows.